Understanding The Need To Create Mobile First DesignArticles || ||
According to an online survey, the “share of mobile-only users has increased to 11.3 percent, while the desktop-only users have declined to 10.6 percent.” By observing this statistic, it’s no longer surprising to hear how the web is going mobile.
And so, in case you still don’t have a mobile version of your website ready, you may be turning away a lot of your customers. This is sufficient to understand how important it has become than ever to have a website specifically catered to mobile users.
For a long time, most of the designers and mobile development company begin designing the desktop version of a site first and then move to creating the mobile version of the website.
However, the trend to design for desktop users first and then work your way down to creating a mobile solution seems to be fading away when you make a website.
In fact, a growing trend called as “as Mobile First Design” requires you to start approaching the mobile part first and then move to creating a larger desktop version.
In this post, we’ll answer why should you consider adopting the mobile first approach than desktop design? But, let’s first have an overview of the mobile-first approach.
An Overview Of Mobile First Design
The mobile first design is about designing for the smaller screen mobile devices first, and then adding more features and content for bigger devices such as desktop computers in a progressive fashion. Thus, mobile first design is also referred to as “progressive enhancement”.
An alternative approach to progressive enhancement is “graceful degradation” that requires designing for complex and bigger device screens first, and then start working backward to design for small size Smartphone and tablet devices.
Why Should You Consider Creating Mobile First Design?
Let’s discuss the major reasons that will help you understand the significance of designing for the mobile first:
1. Mobile-First is Content and User Focused
When you website looks good on a mobile device, you won’t have to spend much time in translating it to all devices. Simply put, if you’ve designed a great web design for mobile users, you can quickly transform that design to fit the desktop screen.
Most importantly, the mobile-first approach is also an excellent content first approach. Well, any mobile device screen comes with limitations in terms of screen size and bandwidth. So, it’s imperative for you to design within a particular device parameter which help brings focus on content.
Since your design is more content-focused, it will eventually become user-focused as well. After all, helping users readily access content from your design contributes to attracting more traffic. Besides, users are coming to your site to access content about your business and its offerings.
However, keep in mind that mobile users at times might require access to different content than displayed for desktop users. So, it would be better to plan ahead and create user scenarios that help to figure out how you can organize your website content to adjust to mobile or desktop devices.
2. A Better Design Process
Of course, the best design is one that delivers only the most relevant and essential user experience. And that’s exactly what mobile first design helps in providing. When you design for mobile all the clutter (like Flash-based animations, sliders, etc.) is taken away resulting in a clean yet stunning web experience. However, squeezing features and your website content onto a small screen device can be challenging, and make your design look messy.
But, starting with designing for smaller screens and adjusting the content and features onto bigger screen devices is a better approach. Since you’ve already carefully and successfully executed your design on smaller screen devices, you will only be left with expanding the content to adjust to larger desktop/laptop displays.
3. Enhanced User Experience (UX)
The new generation users demand better performance and improved functionality on their mobile device. When we need to design for a small size Smartphone or a tablet device having low bandwidth, there isn’t enough room for error.
You’ll have to focus on factors such as performance and offering functions that encourage users to engage with your mobile website. Besides, having irrelevant data can slow down the load time, so you’ll also have to focus on providing only required data to mobile users.
Designing for mobile first ensures that you’re optimizing the design elements and data to deliver a better experience to users and customers. Also, the mobile first approach makes you incorporate commonly used device-specific features like location-based interaction, multi-touch gestures, connection to Bluetooth device and many others.
4. Helps Prepare For The Future
You can observe how users are becoming more inclined towards accessing the Internet through mobile devices compared to desktop/laptop computers. This is because the convenience that mobile offers in faster access to information even on the go.
With the majority of users choosing to browse the web, view emails and perform many other online tasks on the move, leveraging a mobile solution will indeed help you drive more traffic.