Google and SEO

Published On: July 4, 2013 at 5:18 pm

Lots of tips on Google and SEO to help your site get more visitors.

Google and SEO. Lots of tips on Search Engine Optimization to help your site get more visitors. Using Google Webmaster tools, on page SEO and off page SEO. One of the first things you should do after you have created your home page is to use Google Webmaster Tools to maximize your SEO campaign. Google Webmaster Tools will give you a instant in site to lots of useful SEO information how Google values your website. Lets have a good look why you should sign up to Google Webmaster Tools. How you can use the information it will give you to get the most out of your SEO campaign.

Lets Help Your Site Get More Visitors

How does Google see your site? Google and SEO work hand in hand. If your sites SEO needs to be improved to rank higher in Google do you know about it. You can check your site with lots of web analysis tools that will give you results but how good are those tools, if they have not been updated then they could be leading you down the search results page not up. There is one sure way to find out from the horses mouth so to speak and that is from your with Google’s Webmaster tools account.

Google’s Webmaster Tools could be one of the best SEO tools that you could use to find out whats going on with each page on your site. Its roll is designed for site owners or webmasters to better understand whats going on with there site. It helps you see your site as Google sees it. You will be able to see what pages have been indexed, what links are pointing to your site and even which pages they point to, your most popular keywords, your crawl rate, the average position of the page and the keyword its ranking for and lots more

Its not all about the fantastic stats and info that you have. A website that has been submitted to Google Webmaster Tools will have a better advantage of Google indexing all the pages and better ranking for several reasons. Did you know that you should also submit your site map to Google Webmaster Tools, new pages will quickly be submitted to be indexed as Google will find them in a few minutes from your site map. Google Webmaster Tools can be turned into SEO tactical gold, all you have to do is submit your site and site map. Then once a week check how your sites SEO is doing on Google.

If you haven’t set your website up on Google Webmaster Tools you should, getting started is easy. Once you’ve signed up for an account, log in to the Google Webmaster Tools dashboard. From there, you’re able to add your site and site map, you will need to verify you own the domain, you have several options to do this. After its all done check back in a few days and see what Google sees and how well you have optimized the SEO on your site. You should check your site every week and make adjustments to web pages if needed to better your SEO.

What Is On Page Search Engine Optimization

search engine optimizationOn Page Search Engine Optimization. There are quite a few on page factors that affect search engine rankings. What is on page SEO? Its everything that you place on your page, your main text content, title tags, description tags, keyword tags, heading tags, image alt tags and lots more. Get this right on each page you make and you will have a very busy site.

What Are On-Page Factors?

The content of a page

The content of a page is extremely important this is what the visitor wants to know more about, when they typed their search query into Google they have asked a question. Google’s job is to search all of its indexed websites and find the best results for that search query, and the best result will be displayed first. So how does Google decide which website goes where? Google has over 200 checks it does on each website that it index’s, spiders visit all these sites and collect lots of different info that is then used to find the best sites for the keyword that has been typed into the Google search engine. Having good content can help put you at the top.

Having lots of good unique content that relates to the topic of the page will help you pass the Search Optimization content check with flying colours. The content of a page is what makes it worthy of a good search result position by Google, Yahoo and Bing. If visitors find your content useful and helpful so will search engines, visitors will even place links back to your content for free from their sites by placing a link on their page back to your page, giving you free backlinks if they find it interesting and helpful. They will promote the page by clicking your social media buttons and Google+ buttons. In other words content is the king.

Its all about supply and demand. Think carefully about the content on each page you make, there is no point in writing good quality content that is not in demand, when you rank for it your site will not be busy as very few people are searching for those keywords. You need to do your homework, use Google keyword search, it will suggest keywords from what you type in. It will then display lots of different keyword phrases based on what you typed in and the best part is that it also tells you how many visitors a month search for those keyword phrases on Google. Now when you plan your page content and keyword structure in the content you will know that if you get your site to rank you will literally have thousands of daily visitors. Remember good content is linkable.

A word of warning, never copy content from other websites, its already indexed and Google will know you have copied it, and be careful of over optimizing the content of your page this is a sure way of getting penalized. Ask a SEO expert to check your page content they can then advise you if you are under or over optimized and give you other suggestions on the best ways to optimize your site. Or you could get them to do it all for you for a small monthly fee.

Title Tags, Description Tags, and Keyword Tags

What is a Title Tag

Title tags are probably the next most important on-page factor for SEO, after content. This is the place to tell your visitors and Google what the page is about. Take your time when you decide what goes in the title tag think about what you going to put there, it serves two functions. Firstly your visitor, it has to grab there eye from all the other titles that are displayed on search results, why should they click on your title? It must be what the page is about, have your most important keywords in, the closer to the beginning the better and be less than 60 to 70 characters. Secondly Google uses it as one of it’s many factors to place your site in its search results, so the wording can have a high impact on search results. It plays a big part in SEO and Google.

Quick Checklist some tips on how to write optimized title tags:

  • Length: Title tags should not be longer than 70 characters.
  • Keyword Placement: Place your most important keywords first in your title tag, with your least important words being last.
  • Keyword Separation: Use pipes | to separate important (keywords) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).
  • Wording: Keep your important phrases as short as possible and make them simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
  • Do Not Duplicate: They must be written different on every page.

You might sometimes find that Google uses a different title tag than the title tag on the page when you see your title displayed on its search engine, and wonder why. Google thinks that it’s better than you and can replace your title tag with one that it thinks is more relevant than yours. There is no assurance your title tag won’t be replaced. Make sure that your title tag is page related, content descriptive, short and sweet, and not keyword stuffed, and they might not change it.

Make them relevant, title tags must be written to be descriptive of the content on the page, and try have your main keywords first, great for Google and your SEO

What is a Description Tag

Meta description tags are not that important to search engines, but play a vital roll in getting click-through from SERPs. This is your opportunity to place a short paragraph on search engines to catch your potential visitors attention, create a compelling description that a searcher will want to click. Its like bait on the hook, use the right bait and presto you caught the fish. Your bait is to write a good description of what the page is about. Its your opportunity to advertise content to searchers and to let them know exactly what the page is about.

What I sometimes do is start my main content of with a good description of what the page is about, including the main keyword phrases of the page then copy that text to the description tag. This way those words that are in the description are also the first words that the main content starts with, this will help your page Search Engine Optimization. The description should optimally be between 150-160 characters.

The Keyword Tag

The keyword tag is no longer used by Google anymore but other search engines use it. Place the keywords for the page in the tag, most important keywords or keyword phrases first followed by less important keywords. Separate keywords with commas. Do not spend to much time on this tag.

Heading Tags

Heading tags are important and play a big part in SEO. They should be used to start the beginning of a new paragraph in your content section, dividing the page up so visitors that scroll down the page can easily see what the paragraph is about. The text size should be larger to show that its a heading. The most important of the heading tags should be used first and only once followed by the less important tags in order. The H1 tag is only used once on each page, this is basically the subject of your page. What catches your eye on a newspaper the heading, its big bold and stands out and only used once. This is the same as your H1 heading tag on your site. Then the paper has smaller headings and these are the same as the H2 to H6 tags, follow this method and you won’t be far wrong.

How to use heading tags

  • H1 Heading Tag. Start of with your main H1 heading tag place relevant keywords in it, then place content about what the heading says. Only use the H1 heading tag once on the page.
  • H2 Heading Tags. I use this tag quite a few times as its the second strongest of the heading tags, maybe about 6 to 8 times on a page. You can use it more than once on the same page. Again place content under each h2 heading tag that is relevant to the heading.
  • H3, H4, H5, H6 Heading Tags. Use these tags as well if you have a lot of content. They can be used more than once.

Never use the heading tags in the wrong order, in other words do not use a h3 tag then below it use a h2 tag this is bad for your SEO and Google does not like it. Also do not place the same keywords in the tags, in other words if I had a website on web design then my main heading tag would be: Mikes Web Design Company to make sure I did not over optimism web design company I would not include those words in any more heading tags, the next heading would be something like: Get Your Business Online, its still relates to web design company without using the words web design company. Always make sure you place the keyword once in the tag or two times at most as you will be over optimizing that keyword in your tags.

Naming Images And Image Alt Tags

Naming Images

When you load images onto your site do you rename them with keywords for the page? Google cannot see images but can read the name of the image so having a image name 001 does nothing for Google and nothing for your SEO. By naming your image with a keyword for the page you will gain a few points from Google for that keyword that you have named the image for. Don’t be clever and name all your images with the same keyword this will not be good and have a negative effect use different keywords. Also if someone does a search on Google images, the name on the image could result in your image being displayed and if they click the image it will bring them to your site.

Image Alt Tags

Each image you have on your site has a image alt tag. This is the place to add keywords and keyword phrases to help influence those keywords and tell Google that is your keyword, the more gentle hints you give the stronger it gets, in other words the more places your keywords are the stronger they get. Gone are the days of just placing a lot of keywords in your main content do that now and you will be over optimizing. You have to do it in a natural way by mentioning your keywords once or twice but everywhere, and the image alt tag is a good place to put keywords. Again use the keyword only once if you have more than one image use different keywords no duplicate keywords.

Bold And Italic Text

Bold Text is another way to bring attention to certain words on your site for visitors and Google. Placing words that your are trying to target in bold text also tell search engines that those words have priority. Placing keyword phrases in them will also help your sites SEO. Again if you have used bold text in ten places make sure all the keyword phrase in the bold text are different but relate to the topic of the page. Do not duplicate words in bold text or you will over optimize your bold text.

Italic Text also tells Google and other search engines that the words placed in italic text are important so placing important keywords in italic text will also help, again same rule as bold text do not repeat the keywords. Also do not use long paragraphs in italic or it will be ignored.

URL

When you make a website always try to find a Domain that has your main keywords. Search engines like Google, Yahoo and Bing take notice of URL’s. That why URL structure is important, it helps search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL they will be able to see what the page is about as the main keywords are in the URL. This is good SEO practice.

When you make a new page include the keywords for that page in the URL with dashes between the keywords.

How Fast Does Your Page Load

Less is best except when it comes to good quality content the more the better. Be careful how many images and scripts you have on a page. A faster loading page is not only better for your visitors as there is no waiting time for the page to load and you will not lose impatient visitors, but it will rank higher in search engines. Images should be optimized to reduce the image file size not the quality for faster loading. Its simple design each page on your website to be fast loading Google loves fast loading websites and so will your visitors.

Off Page Search Engine Optimization

What is off page Search Engine Optimization?

There are lots of different ways that you can improve the position of a website and anything that you do to improve your site that is not in the site or on the site is off page optimization, sometimes called off-site optimisation. Many people think that its just link building, but there is more to it than just that. Off page SEO has to do with promotion methods not just website design. Off-page SEO refers to activities outside the boundaries of the webpage. The most important are:

  • Link Building
  • Social Media
  • Social Bookmarking

Why is Off-Page SEO important?

Its very difficult for search engines to find a way to return the best website for the searched query. They have so many different SEO factors to take into account as you can see by this Google and SEO article, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

Off page SEO is about what other sites say about your site. Google gives websites a page-rank and the higher the page-rank the more Google respects the site. The more respect the higher Google will rank the site. These sites with a high page-rank have done everything right and as a reward from Google they appear in the top of search results. You need links from sites like this to your site, if you can find a site where you can submit a guest post and get two free backlinks from one of these high page rank sites that is the same topic as your site then do it, make sure your article is written well and place your backlinks somewhere in the article. This type of link carry’s a lot of weight and will give your site a nice off-page SEO boost.

If you have links from these sites and enough of them on a regular bases then its like a vote for your site and Google will slowly start to include your site with these sites, that means your site will start to climb up to the top of search engines. Once its there you still need to continue and have a regular supply of new links every month. Stop your off-line SEO and down you will go, simple as that.

You also need mentions on lots of different social media like Facebook likes, tweets, Pins, +1’s etc. and lots of bookmarks every month.

What are the benefits of
off-site SEO to site owners?

Immediate benefits none.

Long term benefits plenty, like a good bottle of wine it takes time but after about 4 to 6 weeks you will see the difference in your stats and sales. Your website will improve month by month in the SERPs and this also means more traffic. A increase in Page-Rank.

What is Page-Rank?

Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 200+ factors that Google is using to rank websites.

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